I attended Ashley’s Ethical Sales and Communication Programme about six years ago. ContentsĬhapter One: Making a Superb First Impression on the TelephoneĬhapter Four: Providing a Unique SolutionĬhapter Five: Overcoming Objections & Reducing DoubtĬhapter Six: Talking Money with ConfidenceĬhapter Eight: Analysing Your Patient’s Personality StyleĬhapter Nine: Following up to Provide World Class Customer CareĬhapter Ten: Dealing with Customers’ ComplaintsĪshley’s Courses and Products What people are saying about Ashley Latter The views expressed in this work are solely those of the author and do not necessarily reflect the views of the publisher, and the publisher hereby disclaims any responsibility for them. No part of this book may be reproduced, stored in a retrieval system, or transmitted by any means without the written permission of the author.Īny people depicted in stock imagery provided by Thinkstock are models,Īnd such images are being used for illustrative purposes only.īecause of the dynamic nature of the Internet, any web addresses or links contained in this book may have changed since publication and may no longer be valid. With a mix of anecdotes and skills it highlights ways in which practices can move forward. ![]() What makes this book different from the rest, is that it concentrates on the patient journey from initial enquiry to completion. I have always been impressed by his unique approach to a skill at which many dentists are poor- Sales & Communication. “I have known Ashley for a number of years and have attended many of his courses. Help more of your patients say YES more often.How to work together as a team, so that you never drop the baton again.How to present solutions to patients, so they want to buy from you.The secrets to becoming a true master of the art of persuasion.How to talk money with confidence and achieve the prices your services deserve.How to create the perfect consultation and patient journey.How to turn patient enquires to your practice into an appointment.It makes no difference whether you are a National Health Dental Practice, or a top end Cosmetic Dental Practice, if you have a passion for providing excellent communication to your Patients, then you will love this book.
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